Last night I read an article entitled “Defending your Event” from Meetings and Conventions Magazine.
As I know not only from the perspective of a planner but also an attendee, half the value of meetings, tradeshows, and events comes from the socializing portion where attendees put on their casual clothes, loosen up, and become their true, authentic selves. There is nothing like bonding with your fellow colleagues out on the dance floor or at an off-site event.
So I enjoyed this article quote by meetings tech guru Corbin Ball: “There is no such thing as a virtual beer. It is for this reason that face-to-face meetings will remain viable for the future, despite recession-induced drops in attendance.”
Another noteworthy quote: “When Obama was trying to get his budget passed, he didn’t go do a webinar and he didn’t get on TV, which he could’ve done. He met with people, let them look him in the eye and ask questions. Face-to-face is still the main way to get business done and will be for a long time to come.” Vicki Hawarden, VP of Knowledge and vents MPI, Dallas
Read the full article here.
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