Becoming a Resource

Justificiation is a big word out there right now - justifying a job position, justifying an expenditure, justifying time spent doing something if no immediate ROI is demonstrated, justifying a face to face business event, etc. It's a hard time to be in any position right now, let alone sales, marketing, and business development in the meetings and events industry.

While our clients are currently in a holding pattern until they are given leeway from their bosses to begin face to face meetings again, my company has brainstormed how we can continue being a great partner and asset. So, we have turned part of our focus to becoming a resource. And this is part of the beauty of social media! We have created a Delicious page, which is a social bookmarking tool that allows us to share links of relevant articles and information. Best part is that we can categorize and "tag" the content, so people can easily navigate to the subjects that most interest them. We read A LOT, and now we can share the best of the best out there with clients, potential clients, vendors, colleagues, and anyone else interested in meetings and events. Please check it out and let me know if you have any feedback: http://delicious.com/dynamigroup.